The new era of creativity is really something bigger than it’s ever happened before. Unity buys Weta digital for a massive amount of $1.6. Unity is really focused on this mission that the world will be a better place with more creators in it. What they see now is that there’s a new generation of creators that are going to want to imagine even more 3D experiences.
Avatar, or Lord of Rings, or Wonder woman wouldn’t have been possible without Weta’s tools and the great artists behind them. They knew the Digital Effects offered so much possibility for them to be able to create the worlds and the creatures that we’re imagining. Now they are taking those tools that they have created and handling them over to Unity to market them for the entire world.
All together Unity and Weta Digital can create a pathway for any artist in any industry who will now be able to leverage these incredible creative tools. Now those tools will escape the Weta world, and they will be available to everyone. Almost about every industry you can imagine from retail to medicine to film and TV, and gaming of course will be using it. For the generation to come Weta is going to be one of Unity’s most important partners and their greatest source of inspiration.
Offering new and aspiring creators access to Weta Digital’s technology will be game-changing. Unity is incredibly excited to continue that deep partnership, where they work with them as they are working on their next movies; as they continue to create. The real magic here is that both of them are also independently great at. What Weta does the best is they make incredible VFX shots and animation clips for film and TV. Together they are going to be great at taking all that innovation and making it accessible to a much broader set of creators around the world.
What do you think about this shopping done by unity? is it a fair deal for both of them? comment down below and let us know.
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